Award-winning Social Enterprise

Soulful Impact in the Age of AI & Technology

We are scaling social impact enabled by Technology and Heart Innovation for total health and wellbeing, purposeful longevity for all ages and abilities in fast-aging Asia.

I'm Soul Inc music and movement sessions
Special Offer

Celebrating 13 years

This September, I'm Soul Inc turns 13! To celebrate our resilience and our Gold Award win, enjoy 13% off all programmes and products when you sign up in September.

I'm Soul Inc 13th birthday special offer, 13% off
Award & Recognition

Gold Award (Community Outreach Category) at eLFA Asia 2026

Gold for Community Outreach category at eLFA (eLearning Forum Asia) 2026 with support from SUSS-IAL and ClassIn.

I'm Soul Inc and SUSS-IAL team celebrating their eLFA Gold Award, with the Community Outreach Gold Award trophy
Loneliness and social isolation
The problem

Loneliness and Social Isolation

Fast-aging populations, low birth rates, disintegration of nuclear families, and the pressure of caregiving cause stress, burnout and disconnect.

In this hyper-digital world, loneliness remains a silent epidemic. Unaddressed this problem can spiral down to depression and poor health (stroke, hypertension, dementia and Parkinson's) especially for the vulnerable. Even suicide.

Adverse Health Effects
Adverse Health Effects
Loneliness causes depression, raising risks of dementia, Parkinson's, etc., equivalent to smoking 15 cigarettes a day.
Hallmarks of Aging
Hallmarks of Aging
Social determinants are finally recognized as 14th Hallmark of Aging (López-Otín and Kroemer, Oct 2025).
Lonely in a Crowd
Lonely in a Crowd
Loneliness is not just about being alone. Many people who live with family report feeling lonely and isolated.
Our mission

Nourish Mind, Body and Soul

We enhance holistic well-being and purposeful longevity for all ages and abilities, especially the vulnerable: the elderly, the sick, those with disabilities and their caregivers. They deserve to live engaged, happy and purposeful lives supported by compassionate, inclusive communities. Music, movement, technology and knowledge are our enablers.

We offer M.A.G.I.C (Multi Ability Generations Inclusive Communities) - integrated, tech-based, human-centric Music + Movement programmes to nourish mind, body and soul.

Group music and movement session
Music Is the Vehicle
What arrives at the destination is joy, connection, dignity and purposeful living. For every person, regardless of ability.
We Start with the Person
Every programme begins with a human need: to be seen, heard and belong. We work backwards from there. Always led by purpose.
What we address

Social Prescriptions, Not Products

Pioneer in social prescribing with ground experience in engaging diverse clients of all ages, from active and healthy to frail, ill, disabled for more than a decade. Regular sessions grow confidence, allow progression and stronger bonds.

For care & social institutions
In Care Institutions
Structured programmes for care homes, hospitals and social institutions. Tackling isolation and loneliness at its root with music, movement and human presence.
For Caregiving Families
In Family Homes
Training caregiving families to bond with and uplift isolated loved ones at home. The biggest, most underserved well-being market. And we've been here first.
For organisations
Corporate Purpose
Scalable CSR that gives employees meaningful, measurable impact. Building inter-generational, cross-cultural and inclusive communities.
For volunteers & employment seekers
Purposeful Longevity
Helping seniors thrive by giving back, with flexible jobs and lifelong learning through Music Enabler certification. Turning seniors and volunteers into facilitators of connection.
Our impact

For All Ages and Abilities

Our clients are from care homes to corporate boardrooms, from families to staff and volunteers. Real people, real change.

I'm Soul Inc's 13th Birthday
Special Offer
"13 years, 13% off, our gift to you."
I'm Soul Inc turns 13 this September. To celebrate our resilience and our Gold Award win, we're offering 13% off all programmes and products for anyone who signs up in September.
I'm Soul Inc's 13th Birthday
Read more
SUSS Institute for Adult Learning
Award & Recognition
"Gold for Community Outreach at the eLFA Awards 2026."
The SUSS Institute for Adult Learning's ClassIn Sandbox project, built with I'm Soul Inc, won Gold in the Community Outreach category for tech-enabled learning that reaches vulnerable groups in aging Asia.
SUSS Institute for Adult Learning
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Mercy
Elderly care
"Blind but awakened, engaged and included"
"I've been volunteering here for 17 years. I've never seen Mercy so active before!"
Mr & Mrs Cheow
Family connection
"Happiness is making music with his wife"
A couple rediscovering joy and closeness through shared music-making.
Mr & Mrs Cheow
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Mdm Khoo & Family
Dementia care
"Uplifting elderly with dementia and her family."
"Her moods have been very positive since. We decided to purchase a set of Soundbeam equipment ourselves." (Lucy)
Mdm Khoo & Family
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Zimnaan
Inclusive
"Born with disabilities, offered possibilities"
Born without arms, Zimnaan played beautiful music instantly using a single chopstick. No training needed.
Zimnaan
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Mr Gee & His Daughter
Family · Community
"Inter-generational bonding, inclusive community"
Mr Gee, 78, and daughter Juliet performed together at Singapore's inaugural inclusive countdown. What began as 10 participants grew to 30.
Mr Gee & His Daughter
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ComfortDelGro
Corporate CSR
"Staff engagement, meaningful CSR that creates M.A.G.I.C."
Weekly volunteer sessions with SBS Transit staff. Bus drivers now recognise and greet the seniors they serve. Genuine relationships beyond transactions.
ComfortDelGro
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Nanyang Academy of Fine Arts
Youth · Education
"Youth pushing the boundaries of inclusivity"
NAFA dance therapy students performed alongside seniors and people with special needs, a first for all involved.
Nanyang Academy of Fine Arts
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One People, One Community
Community
"Celebrating with our community partners."
Weekly Music Movercise sessions at PCS Esther Active Ageing Centre bring together seniors, families and community leaders of all races and abilities.
One People, One Community
Read more
How it works

Our Pedagogy and Strategy

Refined over 13 years, the I'm Soul Inc method always starts with the person in the room. Not the programme on the shelf.

Hands-on with the I'm Soul Inc music tool
1
Stage 1
Understand the Need
We work with your team to identify who is disconnected, why, and what kind of connection will make the most difference.
2
Stage 2
Deliver the Social Prescription
Our trained facilitators use music and movement as precision tools, creating genuine moments of expression, joy and belonging.
3
Stage 3
Measure What Matters
We capture simple, meaningful outcomes: engagement, mood, connection. Evidence that funders ask for, without the administrative burden.
Awards & recognition

13 Years of Award-Winning Proof

Recognised by leading organisations across health, well-being and inclusive communities.

5th Eldercare Innovation Award5th Eldercare Innovation Award
6th Eldercare Innovation Award6th Eldercare Innovation Award
7th Eldercare Innovation Award7th Eldercare Innovation Award
Asia for GoodAsia for Good
Silver ECO AwardSilver ECO Award
Social Venture ChallengeSocial Venture Challenge
eLFA 2026 Gold AwardeLFA 2026 Gold Award
5th Eldercare Innovation Award5th Eldercare Innovation Award
6th Eldercare Innovation Award6th Eldercare Innovation Award
7th Eldercare Innovation Award7th Eldercare Innovation Award
Asia for GoodAsia for Good
Silver ECO AwardSilver ECO Award
Social Venture ChallengeSocial Venture Challenge
eLFA 2026 Gold AwardeLFA 2026 Gold Award
5th Eldercare Innovation Award5th Eldercare Innovation Award
6th Eldercare Innovation Award6th Eldercare Innovation Award
7th Eldercare Innovation Award7th Eldercare Innovation Award
Asia for GoodAsia for Good
Silver ECO AwardSilver ECO Award
Social Venture ChallengeSocial Venture Challenge
eLFA 2026 Gold AwardeLFA 2026 Gold Award
5th Eldercare Innovation Award5th Eldercare Innovation Award
6th Eldercare Innovation Award6th Eldercare Innovation Award
7th Eldercare Innovation Award7th Eldercare Innovation Award
Asia for GoodAsia for Good
Silver ECO AwardSilver ECO Award
Social Venture ChallengeSocial Venture Challenge
eLFA 2026 Gold AwardeLFA 2026 Gold Award
5th Eldercare Innovation Award5th Eldercare Innovation Award
6th Eldercare Innovation Award6th Eldercare Innovation Award
7th Eldercare Innovation Award7th Eldercare Innovation Award
Asia for GoodAsia for Good
Silver ECO AwardSilver ECO Award
Social Venture ChallengeSocial Venture Challenge
eLFA 2026 Gold AwardeLFA 2026 Gold Award
5th Eldercare Innovation Award5th Eldercare Innovation Award
6th Eldercare Innovation Award6th Eldercare Innovation Award
7th Eldercare Innovation Award7th Eldercare Innovation Award
Asia for GoodAsia for Good
Silver ECO AwardSilver ECO Award
Social Venture ChallengeSocial Venture Challenge
eLFA 2026 Gold AwardeLFA 2026 Gold Award
As featured in
The Straits Times
CNA
Today
Berita Harian
Lianhe Zaobao
Zaobao
Shin Min Daily News
Mediacorp M8
The Straits Times
CNA
Today
Berita Harian
Lianhe Zaobao
Zaobao
Shin Min Daily News
Mediacorp M8
Questions

Frequently Asked Questions

Straight answers to what people ask us most, before they ever get in touch.

Social prescribing is connecting people to non-medical, community-based activities to improve health and wellbeing. I'm Soul Inc delivers it through Music + Movement: structured sessions that tackle loneliness and isolation directly, rather than only treating their downstream physical and mental-health effects.

M.A.G.I.C. stands for Multi Ability Generations Inclusive Communities — I'm Soul Inc's framework for Music + Movement programmes built so people of every background, ability and age can participate, contribute and belong in the same session, not in separate adapted versions of it.

Soundbeam is an assistive music technology from the UK that turns physical movement into music using ultrasound sensors, wireless switches and a controller. I'm Soul Inc is its exclusive Asia distributor. It's designed for anyone, including people with limited mobility, sight or communication.

No. I'm Soul Inc's programmes require no formal musical training or innate ability. Soundbeam's touch-free sensors mean a participant only needs to move, in whatever way is available to them, for that movement to become music — the technology carries the musical skill, not the person.

Every programme follows a three-stage approach: understand who is disconnected and why, deliver the session using music and movement as precision tools, then measure simple, meaningful outcomes — engagement, mood and connection — the kind of evidence funders ask for without heavy administrative overhead.

Four groups: care and social institutions tackling isolation at its root; caregiving families learning to bond with an isolated loved one at home; corporates running measurable, meaningful CSR; and seniors or volunteers turning their own experience into paid or purposeful facilitation work.

I'm Soul Inc runs programmes across Singapore, with partners including Lions Befrienders and Fei Yue; in Malaysia through Care Concierge's care facilities and assisted living centres; and in Hong Kong through Hoho Life. Expansion into China, Taiwan, Thailand and Indonesia is planned next.

Contact I'm Soul Inc to discuss your setting — a care home, hospital, corporate team or family caring for a loved one. There's no obligation, just a conversation about who you're trying to reach and which programme, Music+Movement or Purposeful Facilitator, fits best.